My Story

HI, I’m JAk

While working as a tour guide in Milford Sound, New Zealand (and going fishing almost every single day that I could) I wasn't completely happy with some of the equipment I COULD FIND ON THE MARKET. I decided to think about ways in which I could change the way lures react, and ARE DESIGNED, to be more hydrodynamic in the water.

This led to creating some new designs for my own personal use AnD HAVING FOUND that I quite enjoyed the art and process of designing, I decided to follow my passion. While It's not my full-time job yet, I'm definitely set on making it so. I simply want to design something UNIQUE that the fish (and fishermen) have never seen before.

updatING the website as best i can as i continue to grow - currently Balancing this as a side project whilst working.